Although we're based just north of Boston, MA we operate our products and services on a server farm located in Louisville, KY which is backed up onto another server farm in Atlanta, GA. Why do we do this?
First, our Internet connectivity is first-class, direct backbone-connected technology with redundancy at all levels including routers, servers and failover management (if a server fails then there's another server ready to step in and provide the same services). End users sometimes take this level of redundancy for granted—until things go wrong and suddenly they can't connect to a server. We rely on Birch Communications of Atlanta, GA to provide these services. Our approach is (and has always been, since 2002) to offer a level of technology that can provide 99.999% uptime for our servers—even though it's expensive.
Second, we know that the northeast is subject to occasional weather catastrophes that hack power lines for hours, or even days. And the southern-most parts of the country are vulnerable to hurricanes and tropical storms that threaten electricity and lines of communication.
Certainly there is no "magic bullet" solution to natural catastrophes that can affect Internet service—and we don't pretend to provide that level of security. But for the most likely threats to service, we provide a solution that has stood the test of time over the last 14 years.
There is simply no substitute for solid, reliable, dependable, redundant infrastructure.